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McQueen and the Violet Fog

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THE BRAZILIAN GIN

NO SHORTCUTS.

Dig deeper. We did. A single copper pot still in the hills of Jundiaí, Brazil. Twenty-one exotic botanicals used in our proprietary distillation process including many rarely found in gin like lemongrass, pomelo peel, orris root and jasmine flower. Other gins are simple. We flipped the script.

BREATHE DEEP.

With risk comes reward. Pour, swirl, close your eyes, inhale. This contains multitudes: an orchard, a forest, an apothecary. Each batch is a labor of love.

SLIP AWAY.

Is it wickedly complex or angelically smooth? Yes.

PAUCA SED BONA

Literally: Few but Good. Quality > quantity. Each batch is distilled and bottled with care. We don’t make much, but what we make is damn good.

McQueen Launch Video – Transcript

MCQUEEN AND THE VIOLET FOG

Gold flake font over a black background.

For over five hundred years

Bottle of X.X.I. MCQUEEN AND THE VIOLET FOG HANDCRAFTED GIN slowly rotating to reveal label.

Gin has been made in Europe

Bottle slowly rotating to reveal an embossed gold crown sitting on an eye.

We set our sights abroad

Bottle slowly rotating to reveal the label MCQUEEN AND THE VIOLET FOG HANDCRAFTED GIN with two fingers pointing to each side of a gold crown above the text.

Thousands of miles from other gins

Ice shattered and dropped into a cocktail glass.

We crafted something entirely different

Bottle of MCQUEEN AND THE VIOLET FOG pouring into the cocktail glass filled with ice.

Made from twenty one different botanicals

Green olive dropped into the cocktail.

Crafted using a proprietary distillation process

MCQUEEN AND THE VIOLET FOG pouring into a shot glass.

A gin of breathtaking smoothness

Pomelo rolled, sliced in half and squeezed into a glass of MCQUEEN AND THE VIOLET FOG.

And intriguing complexity

Glass of amber colored MCQUEEN AND THE VIOLET FOG with an ice shard.

[no text]

Lit match burning.

After five hundred years

Bottle of X.X.I. MCQUEEN AND THE VIOLET FOG HANDCRAFTED GIN slowly rotating.

It’s time for a new gin

Bottle continues rotating to reveal labels.

MCQUEEN AND THE VIOLET FOG

Facebook/Instagram @MCQUEENVIOLETFOG

Twitter @MCQUEENVF

MCQUEENVIOLETFOG.COM

Bottle slowly rotating until label is revealed of X.X.I. MCQUEEN AND THE VIOLET FOG HANDCRAFTED GIN, STILL NUMBER: VF1, DISTILLED AT: blurred out, VOLUME: 750ML, STRENGTH: 40% ALC. /VOL.

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